A clear premium positioning
No diluted mid-market: gold and black colour code, refined packaging, recommended retail prices that protect your margin.
Paris · Excellence · Inclusivity
Join New Black
premium afro beauty Made in France.
A premium makeup house founded in Paris, built for global distribution. A B2B partnership: to build the new beauty reference together.
- ParisHouse founded
- ★ 4.9/5Customer reviews
- ItalyPremium manufacturing
- GlobalDistribution-ready
Our promise
A brand built for pros, desired by clients.
Three pillars that make New Black a true differentiator for your offer: a clear premium positioning, a product developed for black and brown skin, and a brand universe that creates desire.
Deep-complexion expertise
Shades developed for black, brown and tan skin. A strong promise that answers a demand poorly addressed by the majors.
A brand that creates desire
Crafted storytelling, photography, engaged community on social media. A premium universe that sells in store and online alike.
Who can apply?
Partners who share our standards.
We work with established businesses that share our commitment to quality, service and excellence.
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Beauty boutiques
Premium concept stores and independent boutiques.
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Premium retailers
Speciality beauty / high-end cosmetics retailers.
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Distributors
Regional, national or international distributors.
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Regional partners
Exclusive representatives for France, Europe, Africa, Caribbean, USA.
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Salons & beauty institutes
Beauty spaces, institutes, professional makeup artists.
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Mass retail
Integrated or independent chains positioned in beauty.
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Speciality e-commerce
Online beauty pure-players with strong curation.
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Pharmacies & parapharmacies
Pharmacies with a premium beauty/dermocosmetics aisle.
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Schools & makeup pros
Training centres, makeup artists, agencies.
How it works
Three simple steps to get started.
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1
You apply
Fill in the form below in 2 minutes. The more context you share about your business, the more precise our reply will be.
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2
We review your application
Our partnerships team gets back to you within 5 working days with a qualified response and, if relevant, a discovery call.
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3
We build together
Commercial terms, launch plan, merchandising assets, product training: everything is framed so you can start with confidence.
Apply
Become an official reseller.
Introduce yourself in a few words: we get back to you within 5 working days with a tailored response.
- Reply within 5 working days
- Conversation with a dedicated contact
- Confidentiality of your information
Frequently asked questions
Answers to the most common questions.
What is the minimum first-order amount?
The minimum is set according to your channel (boutique, distributor, e-commerce). We share precise terms after reviewing your application.
Do you offer exclusivity terms?
Yes, geographic or sector exclusivity terms are possible for structuring partners. They are discussed on a case-by-case basis.
Do you ship internationally?
Yes. We ship to Europe, Africa, the Caribbean and North America via our carrier partners. Shipping terms are set in the distribution contract.
Do you provide marketing assets?
Yes: HD visuals, product videos, POS materials, technical sheets, sales pitches, product training. Everything is designed to ease sell-out.
How long will it take to get a reply?
Our partnerships team gets back to you within 5 working days with a qualified response.
Ready to build the new beauty reference?
A question before applying? Write to us directly, we reply within 48 h.