Your shade exists
One complexion, one formula.
You shouldn't have to choose between "a little too light" and "a little too dark". Every New Black product is crafted to reveal, never to transform. Your beauty deserves more than a compromise.
Our house
NEW BLACK,
more than a brand.
One promise: that you finally find the beauty that truly looks like you.
Discover the collectionFor you, at last
We know what you've been through.
The foundation that turns grey. The powder that dims your glow. The blusher no one can see. The gloss that reveals nothing.
You've tried. You've searched. Sometimes you've settled for what came close, without ever truly being right.
That time is behind you.
Our commitments
Three promises,
one single obsession: your beauty.
A quality worthy of you
Premium, no concessions.
Long-lasting wear. Intense pigmentation. Silky textures. Subtle fragrance. You're not buying a product, you're embracing a beauty ritual that elevates your everyday.
European excellence
Designed in Paris, made in Italy.
Imagined in our Parisian studios, your products are crafted in Italian laboratories renowned for their cosmetic excellence. Where French refinement meets Italian savoir-faire — your guarantee of exceptional quality.
Discover our craft in detailOur inspiration
Four universes, one promise:
to take you on a journey.
At New Black, our shades don't carry barcodes. They carry names that tell a story — perhaps yours. Each product family draws its inspiration from a universe close to your heart.
Seaside escapes
Foundation & Compact powder
Trois Îlets, Santa Maria, Kribi, Moanda, Assinie, Saly. Six legendary beaches of Africa and the French overseas territories. Six complexions that celebrate the richness of Black and brown beauty. With every application, a journey.
Tropical blooms
Blusher
Anthurium, the radiant red of the Antillean woman. Bissap, the deep pink of the African hibiscus flower. Corail, like a reef at sunset. Strelitzia, the bird of paradise in all its majesty.
Fruits from here and beyond
Gloss
Datte, the sweetness of the desert. Eau de Coco, the freshness of the islands. Mangue, sunshine on the lips. Maracuja, Brazilian passion. Safou, the hidden flavour of Central Africa.
Cosmos & symbiosis
Highlighter
Constellation, the gold of the stars. Éclipse, lunar mystery. Aurore Australe, the light that dances in the heart of the night. Three celestial glows that reveal your inner light.
They're talking about it
You are not alone.
Like you, thousands of women have finally found at New Black what they had been searching for all along.
"For the first time, I found MY shade. Not a shade that comes close, MY shade."
— Aïssatou, Paris
"The names of the colours speak to me. It's more than make-up, it's a tribute to my roots."
— Sarah, Lyon
"The quality is incredible. Wear, pigmentation, subtle fragrance. It has become my brand."
— Mélissa, Bordeaux
Your beauty is waiting only for you.
Discover the collection designed for you.
6 products. 22 shades. One single promise: to reveal you.