House Edition · Bestseller
The foundation made for you,
without compromise.
A fluid no-transfer formula that melts into the skin and lasts all day. Six shades to enhance every complexion, from the lightest to the deepest.
- No transfer12 h wear time
- 6 shadesPremium afro complexions
- Made in ItalyDesigned in Paris
- 30 ml€30 incl. VAT
★★★★★
4.9/5 · Verified reviews · NEW BLACK community
Our signature
Why our clients never go back.
Truly no transfer
A supple finish that doesn't mark your collar, mask, or phone. Tested in real conditions.
Premium afro complexions
6 shades developed for black, brown and tan skin. No ashy halo, no plaster effect.
12 h wear, no touch-up
A fluid formula that wears in without oxidising. Morning = evening.
Build it your way
Light coverage on its own, or build up to full coverage. One bottle, several finishes.
Find your shade
6 signatures, from light to deep.
Tap a shade to add the matching foundation directly to your cart.
Trois Îlets
Light
Shop →
Santa Maria
Medium golden
Shop →
Kribi
Medium deep
Shop →
Moanda
Deep
Shop →
Assinie
Rich deep
Shop →
Saly
Ultra deep
Shop →Between two shades? Read our expert guide or send us a photo of your neck — personalised reply within 24 h.
They've adopted it
Why they swear by it.
★★★★★
« Crash test of the foundation in Trois Îlets shade — passed with flying colors. Ultra-fine texture, bare-skin finish, the shade is luminous, the wear is flawless. Top ! »
★★★★★
« I finally found my Black-owned, no-transfer foundation brand 🙌🏾 the foundation holds up beautifully! »
★★★★★
« Incredible product, the foundation is a real favorite. Warm welcome and a high-quality range. The major brands have nothing on them. »
Application ritual
3 steps to a flawless complexion.
-
1
Prep your skin
Apply your usual moisturiser. Wait 1 minute so the skin absorbs it.
-
2
Press it on
3 small dots on the forehead, cheeks and chin. Spread by gently tapping.
-
3
Set with powder
A light dust of NEW BLACK compact powder on the T-zone. That's it.
Your questions
Everything you need before you buy.
How can I be sure I'm picking the right shade?
If unsure, go for the shade closest to your neck. Still hesitating? Send us a photo in daylight and we'll guide you within 24 h. Our Shade Guide details every complexion.
Is the foundation suitable for sensitive skin?
Yes. The formula is fragrance-free, dermatologically tested and suitable for reactive skin. Full INCI composition available.
Does it really hold 12 h without touch-up?
Yes, on well-prepped skin. For oily areas (T-zone), a touch of compact powder secures wear all day.
What if the shade doesn't suit me?
You have 14 days to return it. Paris-based customer service, refund within 5 working days. No questions asked.
When will my order arrive?
Shipped within 24 working hours from Paris. Delivery in mainland France within 2–3 days via Colissimo or Mondial Relay.
Your foundation is waiting
Ready to try
the NEW BLACK signature?
Discover your shade and join the thousands of clients who never go back.