✦ The vision
Understanding your beauty. Identifying the nuances you are missing. Imagining the shades that will reveal you. Our work begins with your story.
The New Black gesture
Beauty is an art.
We have made it our craftsmanship.
From Paris to Italy, every New Black product is the result of uncompromising standards.
Paris
It all begins in Paris.
The historic capital of beauty, Paris is our home. It is here, in our Parisian offices, that every New Black product is born.
✦ The creation
Selecting colours, sourcing inspiration, designing packaging. Our Parisian teams consider every detail as a desirable object, designed for your daily life and your intimacy.
✦ The standard
Wear. Pigmentation. Texture. Fragrance. We set uncompromising specifications. Every formula must meet our standards before it is ever entrusted to our manufacturing partners.
Italy
Where art meets matter.
Why Italy? Because it is there, in carefully selected laboratories of excellence, that our formulas come to life.
Italy is one of the world's cradles of premium cosmetics. Its artisanal tradition, its scientific expertise, its production rigour: no country combines these qualities better.
It is also where the greatest luxury houses have their products made. You are in good company.
"An Italian formula is the alliance of exact science and craftsmanship passed down through generations."
Our process
Four steps, one promise:
to offer you excellence.
01
Conception
📍 Paris
Your needs, our obsession.
It all starts with you: analysis of the missing nuances, definition of the shades, aesthetics of the product.
02
Formulation
📍 Italy
Science at the service of your beauty.
Our Italian partners develop and optimise every formula until it reaches excellence: wear, pigmentation, texture, fragrance.
03
Production
📍 Italy
Craftsmanship meets precision.
Manufactured in top-tier Italian workshops, in compliance with the highest European standards.
04
Quality control
📍 Italy & Paris
Nothing leaves our hands without validation.
Quality tests, compliance checks, final validation by our Parisian teams before shipping.
Our commitments
A beauty that respects you.
A world we respect too.
Cruelty-free
None of our products, nor their ingredients, are tested on animals. Our commitment is absolute.
Vegan
All our formulas are 100% vegan. No ingredient of animal origin enters our products.
European compliance
Our products strictly comply with the European Cosmetics Regulation (EC 1223/2009), ensuring safety and transparency.
Made in Europe
Designed in Paris, made in Italy. Our supply chain remains 100% European, at every step.
Quality proves itself.
Discover it for yourself.
Every New Black product is the result of this twofold French and Italian standard. A standard made for you.
Discover our products