Shade precision
Expertly formulated shades to truly enhance every nuance of Black and Brown skin.
Paris · Excellence · Inclusivity
Makeup designed for
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NEW BLACK
Makeup designed for
Black and Brown skin tones.
High-performance formulas. Shades truly made for you.
Created for Black and Brown women.
Premium makeup designed in Paris
to enhance Black and Brown skin tones.
Designed in Paris, made in Italy. High-performance, elegant formulas that truly enhance every complexion.
Long wear, no-transfer
High-performance formulas that stay flawless from morning to night, no touch-up needed.
Born in Paris
Premium makeup brand designed in Paris and crafted in Italy to enhance Black, olive and brown skin tones.
Best Sellers
Discover our most-loved products, created for Black and Brown skin tones.
NEW BLACK NO-TRANSFER FLUID FOUNDATION
Achieve a Perfect Natural Complexion with the New Black Mattifying Fluid Foundation…
NEW BLACK GLOSS
Shine Bright with the New Black Gloss Transform your lips with the…
NEW BLACK COMPACT POWDER
Discover the New Black Compact Powder: The Secret to a Flawless, Natural…
NEW BLACK BLUSH
Discover the New Black Blush: Our Best-Seller Loved by Women Illuminate your…
Find your shade
Find your perfect shade with confidence.
At NEW BLACK, we know that finding the right shade is everything. Our complete range is specially developed for the rich diversity of Black and Brown skin. From warm undertones to cool nuances, our shade guide helps you find your perfect match — every time.
Find my shade
Our guides
All our guides
Complexion expertise, explained.
Undertone, grey cast, a blush you can see, a nude that suits you: our guides, reviewed by our makeup artist, to make up Black and Brown skin without ever transforming it.
The complete guide
Makeup for Black and Brown skin tones: the complete guide to a complexion that looks like you
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Foundation
Foundation for Black skin: how to choose the right one (shade, undertone, finish)
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Powder
Powder for Black skin: compact, loose, mattifying, the complete guide
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Blush & highlighter
Blush, highlighter and contouring for Black and Brown skin tones: sculpt and illuminate
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Lips
Lip makeup for Black and Brown skin tones: gloss, nude and colours
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Find your shade
Shade Guide
Read →Get inspired by our community
Discover the looks created by our community and shop their favourite products.
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What our community is saying
« Finally, a foundation that truly understands my skin. The shade matches perfectly and lasts all day without a touch-up. »
« I have never felt more confident in my makeup. NEW BLACK celebrates melanin like no other brand. »
« The quality is exceptional. This is the luxury experience Black women deserve, and the shades are truly designed for us. »
Our story
Designed in Paris.
Designed in Paris.
Inspired by the richness of Afro beauty.
NEW BLACK was born from a simple truth: Black and Brown skin tones deserve makeup that truly understands their unique beauty. Founded in Paris, we combine French luxury craftsmanship with deep expertise in the science of deep shades.
Every formula is meticulously developed to enhance, not mask. Every shade is designed to celebrate the diversity of Black and brown beauty. It's more than makeup; it's a movement.
Our storyShop by category
Join the movement
The future of Afro beauty
The future of Afro beauty
starts now.
Celebrate your beauty. Discover luxury makeup designed for Black and Brown women.
Discover the collection