Our history

About New Black Cosmetics

The New Black Cosmetics brand was created in response to a growing demand for specific Afro beauty products. The founders noticed a lack of diversity in the beauty industry and decided to create their own company to fill this gap.

Their objective was to promote Afro beauty worldwide by offering high-quality products that cater to the unique needs of black and mixed-race skin. To achieve this goal, they collaborated with the world’s best laboratories to develop innovative and effective formulas.

The genesis of their project was born from their own personal experience as Afro descendants. They also collected numerous testimonials from family and others who faced challenges in finding suitable products, which inspired them to create an Afro beauty brand that would meet these specific needs.