Shade precision
Expertly formulated shades to truly enhance every nuance of melanin-rich skin.
Paris · Excellence · Inclusivity
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NEW BLACK
Premium makeup crafted in Paris
to enhance Black and brown skin.
High-performance formulas. Shades truly made for you.
Designed for melanin-rich beauty.
A new vision of luxury
for melanin-rich skin.
NEW BLACK is a premium makeup brand founded in Paris and made in Italy, designed to enhance Black, brown and tan complexions through high-performance, elegant formulas tailored to every shade of melanin.
Long wear, no-transfer
High-performance formulas that stay flawless from morning to night, no touch-up needed.
Born in Paris
Premium makeup brand designed in Paris and crafted in Italy to enhance Black, olive and brown skin tones.
Best Sellers
Discover our most-loved products, perfectly formulated for melanin-rich beauty.
NEW BLACK NO-TRANSFER FLUID FOUNDATION
Achieve a Flawlessly Natural Complexion with New Black's Mattifying Fluid Foundation Transform…
NEW BLACK LIPGLOSS
Shine Brilliantly with the New Black Lipgloss Transform your lips with the…
NEW BLACK COMPACT POWDER
Discover the New Black Compact Powder: The Secret to a Flawless, Natural…
NEW BLACK BLUSH
Discover the New Black Blush: Our Best-Seller Adored by Women Illuminate your…
Find your shade
Find your perfect shade with confidence.
At NEW BLACK, we know that finding the right shade is everything. Our complete range is specially developed for the rich diversity of melanin-rich skin. From warm undertones to cool nuances, our shade guide helps you find your perfect match — every time.
Find my shadeGet inspired by our community
Discover the looks created by our community and shop their favourite products.
#NEWBLACK
@iamzeyna_official
@ludivinesrh
@iamthalia__
@iamzeyna_official
@flairbywinnie
What our community is saying
« Finally, a foundation that truly understands my skin. The shade matches perfectly and lasts all day without a touch-up. »
« I have never felt more confident in my makeup. NEW BLACK celebrates melanin like no other brand. »
« The quality is exceptional. This is the luxury experience Black women deserve, and the shades are truly designed for us. »
Our story
Designed in Paris.
Designed in Paris.
Inspired by the richness of Afro beauty.
NEW BLACK was born from a simple truth: melanin-rich skin deserves makeup that truly understands its unique beauty. Founded in Paris, we combine French luxury craftsmanship with deep expertise in the science of deep shades.
Every formula is meticulously developed to enhance, not mask. Every shade is designed to celebrate the diversity of Black and brown beauty. It's more than makeup; it's a movement.
Our storyShop by category
Join the movement
The future of Afro beauty
The future of Afro beauty
starts now.
Embrace your melanin. Celebrate your beauty. Discover luxury makeup designed for you.
Discover the collection